Situated in Sanand, Gujarat, the facility will have a production capacity of 2.5 million home appliances with an investment of USD 180 mn
Sanand, January 30th, 2020: Voltbek Home Appliances Private Limited (Voltbek) – a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading consumer durables player, Arçelik, today announced the opening of its first manufacturing facility in India. Spread over 60 acres in Sanand, an industrial hub near Ahmedabad, Gujarat, the factory will manufacture Home Appliances that include refrigerators and washing machines. Backed by an investment of $180 million (INR 1000+ crores), Voltbek’s Sanand factory is one of the first white goods appliances unit in the State of Gujarat that will create an OEM base for home appliances in the region, along with local employment opportunities.
This state-of-the-art manufacturing facility will leverage Arçelik’s global expertise in manufacturing and product development and Voltas’s strong brand presence, and country wide sales and distribution network. With this new facility the brand aims to increase its product portfolio and develop new innovative products specifically designed for Indian consumers.
Voltas Beko will also produce Direct Cool Refrigerators which are ~ 80% of the refrigerator market by volume, and the facility will reach its annual production capacity of 2.5 million units by 2025. The factory will primarily cater to the needs of the Indian market, leveraging Voltas’ brand and distribution strength. However going forward, we might also explore export opportunities.
Speaking on this occasion, Mr. Noel Tata, Chairman, Voltas Limited said, “We continue to see huge growth opportunities for consumer durables in the Indian market — on its way to fast becoming a USD 5 trillion economy.
The Voltas ‘Make in India’ programme envisages backing our market leadership ambitions with world class manufacturing facilities in India. Voltbek Home Appliances Private Limited, the partnership between Beko a global leader and innovator in the white goods space, and Voltas, the market leader in consumer air conditioning in India, will now have this world class manufacturing facility to support our growth ambitions. We aim to provide consumers in India with a unique and innovative range of products, harnessing the many global patents and product development capabilities of Beko, and by leveraging the brand and distribution strengths of Voltas.”
About Voltas Beko
Voltbek Home Appliances Private Limited (Voltbek) is an equal partnership joint venture between India’s leading Air Conditioner brand, Voltas Limited and Turkey’s largest household appliances manufacturer, Arçelik . The brand ‘Voltas.Beko’ was launched in September 2018 and has in the past one year positioned itself as ‘Partners of Everyday Happiness’ and ‘Tested by Real Moms’ in India. Their portfolio of products includes Refrigerators, Washing Machines, Microwaves/Ovens, and Dishwashers. The brand offers its consumers with state-of-the-art innovative products and leverages Voltas’ brand & distribution strength and Arçelik’s global expertise in product development. Voltas Beko has been consistently increasing its footprint in the Indian home appliances segment and has currently over 2000+ consumer touchpoints. The manufacturing facility is situated in Sanand, Gujarat and will go onstream in January 2020.
Voltas Limited is a premier air conditioning and engineering solutions provider and a Projects specialist. Founded in India in 1954, Voltas Limited is part of the Tata Group, and in addition to Air Conditioners, Air Coolers, Water Dispensers, Water Coolers, and Commercial Refrigeration products; Voltas offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, electrification, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality. Voltas is among the top ten companies within the Tata group and is the undisputed market leader in room air conditioners in India It has also recently launched its range of Voltas Beko Home Appliances, through its new JV in India, in equal partnership with Arcelik of Turkey.
About Arçelik and Beko
With over 30,000 employees throughout the world, 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko), sales and marketing offices in 34 countries, and 23 production facilities in 9 countries, Arçelik offers products and services in nearly 150 countries. As Europe’s second largest white goods company according to market share ranking based on quantity, Arçelik reached a turnover of 26.9 billion Turkish Lira in 2018. With 70% of its profits coming from the international markets, Arçelik is the R&D leader in Turkey – holding more than 3,000 international patent applications to date with the efforts of 1,600 researchers in 15 R&D and Design Centers in Turkey and R&D Offices across five countries.